Welcome to Australian Exporting Company
Importers of consumer products for direct retail will find a ready market and that the goods are already marketed simply by being “Aussie”. Australia is associated with sunshine, outdoors, young, cool, carefree, sun, sand and beach – healthy, beautiful, friendly, optimistic, outgoing – these are the keywords associated with “brand Australia”. Research undertaken by the Australian Made Campaign in the US shows that “‘pure and natural’ and ‘unique’ are amongst the two strongest attributes of Australian products in the eyes of the consumer” Source: Australian Made. The combination of such positioning, the wealth of consumer goodwill that exists in most countries towards Australia, and the active marketing campaigns undertaken regularly by the Australian government and organisations such as the Australian Made Campaign assures the importer of a market ready for Australian retail products.